This is by no means an the end-all-be-all in Etsy how-to guides. This is just my personal experience in my first year. And it is JUST my first year, so I’m by no means an expert. But, as someone who jumped into selling on Etsy with no real idea what I was doing — these are the things that I’d wished I’d known on day one.
(Keep in mind, as a digital download seller, my experiences are limited to that sphere. I don’t have to deal with physical inventory and shipping and all that. My hat’s off to you that do. To those about to go to the post office, we salute you.)
Look to the people who have been here for years. Once you’ve taken in my little nuggets of year-old wisdom, check out the pros who’ve been at it for a decade. Look at their blogs, social media and read the forums. I learned so much on the forums at Etsy. They’re a gold mine if you pay attention. Find active Etsy Teams that are specific to your type of shop. Also helpful? The Etsy subreddit.
If you build it (it being a strong SEO strategy), they will come. Search Engine Optimization is so, so important. The most important at the very beginning. Until you can spend thousands on a wide-reaching digital advertising campaign, your customers are going to find you through search — specifically Etsy and Google. I get a decent amount of traffic from social media, but the vast majority of my views come from search results.